How To Write Enticing Sales Copy and Persuade Your Customers to Buy Your Product – Seductive Sales Copy Tricks That Works
Marketing your product both digital and physical product depends on your ability to fascinate, engage, persuade and convince your customers or audience to buy your product, and to do that, your sales copy plays a key role in both design and choice of words.
Sometimes you wonder why great product don’t convert, when it comes to sales? The fact remains that, you may have a good product but still lacks a good copywriting tricks, techniques, and formulas that sell products.
Now the right question to ask is, how can i write a sales copy that can captivate customers attention? By reading through this article, you may learn a little trick techniques that will help you turn doubters into buyers and gain more sales.
How To Write Enticing Sales Copy
1. Command attention with a seductive headlines
Your headline is the first thing web visitors will look at on your landing page – even before they look at an image. A good headline focuses on one big idea – usually your most important benefit.
When you’re writing a headline for your web copy, what is the main message you want to communicate? Focus on just one thing. Explain what you do. Or tell how your readers will benefit from your product or your service.
2. Breake boredom by Promoting Readability with Short and Broken Sentences
You need to make your sales page simple and easy to read. Your readers don’t want to make an effort to read your content. Short sentences are much easier to read than long, spiritless sentences. And short sentences also improve the rhythm of copy and comprehensibility.
3. Make your copy memorable with sound bites
Attention spans have never been shorter……and if you want your ideas to spread, you must create sound bites.
“What’s a sound bite,” you ask? A sound bite is a short message, often no longer than 10 words, that describes the main idea of your content or sales message. It’s easy-to-remember, easy-to-quote, and often get shared by bloggers and by journalists.
Sound bites sometimes use contrast or surprise. Because contrast and surprise attract attention. Learn how to write sound bites. Grab a book of quotations or try a website. Read quotations for 20 or 30 minutes. Practice writing a few. Write tightly. Scrap redundant words. And focus on communicating just one simple idea.
4. Enhance your credibility with technical details (Proof)
Technical details are a sign of expertise. Technical details enhance trust. And make you more convincing. Presenting exact details (Proof) like names and data shows you know what you’re talking about. You may think details aren’t interesting. And you might be inclined to leave them out. But details sell.
What details can you use to showcase the quality of your product? to make your product sell, you must include figures (Proof) and be as specific as possible.
5. Fascinate your audience with stories
Stories are a powerful copywriting tool. Stories fascinate. And stories are memorable.
What stories can you tell about your product? Can you explain where the idea for your product came from? Can you tell stories about the challenges you had to overcome when developing the product? And do you have stories about your testing procedures? Stories are fascinating. Make sure you use them to your advantage.
6. Persuade with problems
Features and specifications are cold, hard facts, and they can be a little boring. Your readers will pay more attention if you can present features as solutions to their problems. Because problems catch the eye. When you’re writing sales copy, make sure you list all of your product’s features – be as complete as you can be. And then consider what problem each feature solves.
7. Use analogies to describe product quality
Analogies are useful when describing abstract concepts like quality. Abstract concepts – such as product quality – are difficult to describe. Analogies can help because they link a characteristic of something new to a similar characteristic of something known.
Quality is an abstract concept. Use analogies to explain your product quality. Link the quality of your product to something your audience knows already.
8. Overcome objections one by one
You want to be persuasive. Because you want people to buy your products. It’s not enough to tell your audience how good your product is. You have to anticipate their objections. And overcome them one by one. You need to re-assure potential buyers:
Brainstorm and write down all potential buyer objections. If you’re not sure, ask your customers and prospects. And make sure your sales copy addresses each objection.
9. Encourage trading up with product comparisons
You need to encourage your customers to buy the next version of your product. Make them feel a need need to replace their older version with the new one. Always make a product comparisons to persuade your customers to upgrade:
How can you compare a new product with an old model? Include all the reasons why your new model is better. Try using exact figures to underline the differences.
10. Captivate your audience with power words
Your sales copy is about your product Right?
Not quite. Your copy should always focus more on the potential buyer than on your product. By using a power word imagine, your readers starts experiencing the new product and almost hypnotized into a state of using your product.
But there’s another power word – one that’s especially useful when you need to convince customers to upgrade their old model. That word is new. When you need to persuade existing owners to upgrade to a new model, stressing its newness is an important copywriting technique:
Creating an entirely new design meant inventing entirely new technology.
Learn how to use power words to engage your reader:
- Focus your copy on the reader. Use the word you more often than your brand and product names.
- Help your reader imagine what it will be like to use your new product. Use vivid words.
- When you’re selling an upgrade, make sure you list everything that’s new about it. Stress its newness. Use expressions like all-new, entirely new, or completely new.
11. Finally Create a persuasive call to action
A good call to action is specific, stands out, and respects that the customer may not be ready to buy.
These calls-to-action don’t stand out, but the accompanying text sells each of the options:
- Order online: shipment is free; your ORDER is delivered to your door – ready-to-use.
- Visit our store: Our customer support will guide you and set it up just the way you want.
- Call, Chat or email support: talk to a knowledgeable Specialist.
Encourage your readers to follow your call-to-action. Explain how they’ll benefit. And make your call-to-action stand out.
How to design for readability | How To Write Enticing Sales Copy
You’ve attracted attention with your headline.
And you’ve written engaging and persuasive copy. But do you know your web design can destroy the effectiveness of your precious words?
Here are how to design for readability:
- Be generous with white space. It enhances and complements your content.
- Increase your font size. Tiny fonts are a crime against readability.
- Reduce your line length. This is especially important for your first few sentences. Because it encourages web visitors to start reading your text.
- Write for skimmers. Communicate your key messages in your headlines and sub headlines.
- Include photos, graphs, or videos. You know our brains love images, don’t you?
How to boost your sales with Enticing Sales Copy
Your product might not be as sexy as the iPhone 6 plus. But your sales copy can be as seductive. You just have to learn how to apply copywriting tricks.
Focus on your reader. Show your readers you care about them. And explain what your product can do for them. Let your readers imagine what it’s like to use your product. And overcome their objections. One by one.
And when you write, write with passion. And with energy. Write your first version fast. You have to write while you’re enthusiastic. Because your enthusiasm is contagious.
Learn How To Write Enticing Sales Copy and you’ll gain more sales. And your business will grow.
How To Write Enticing Sales Copy that Persuade Your Customers to Buy Your Product – Seductive Sales Copy Tricks That Works