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How to Write a Captivating Content
BUILDING BUSINESS MARKETING SALES

Content is King – How to Move away from Amateur Writer and Start Creating a Captivating Content

Content is King – How to Move away from Amateur Writer and Start Creating a Captivating Content

Content is King, and there is no better ways of developing your business without writing a captivating content. For internet marketer, you cannot boast of a single sale without having a captivating sales page, and the rate of conversion of your sales page largely depends on the content of the page. For bloggers, good content is a mark of SEO techniques, when you make good and relevant contents, your websites ranks because the latest Google algorithm all centered around content relevance and uniqueness.

Content is generally important in all businesses, Digital Product marketing, Physical product marketing and all kinds of e-Commerce. Good content brings good traffic and sales vice versa. Now, you need to change the way you grow your business, you need to Move away from Amateur Writer and Start Creating a Captivating Content. How were you going to Create Captivating Content as a bunch of amateur writers?

How to Write a Captivating Content

1. Use a good content framework

A content framework is a basic system that guides you through the content creation process. It structures your article in a way that effectively presents your content’s insights.

Everyone loves a well structured article. Your article should contain a short introduction, the list items, and finally a brief conclusion. The list elements will simply link to other sites or summarize the topic.

2. Try to engage your readers and satisfy them

Your audience/readers are always hunting for information or a product to buy when they land in your website, they should feel satisfied with your presentations. Most times, visitors don’t like wasting time browsing around your website for several long minutes to find the product they’re after, they need to be engaged and they need to find the information they are seeking quickly.

Don’t Miss this – How To Write Enticing Sales Copy that Persuade Your Customers to Buy Your Product – Seductive Sales Copy Tricks That Works

So if your site looks complicated with a lot of options to choose from, they click away to check out another website. Web visitors quickly glance at your web page before guessing whether they’re in the right place or not. They don’t need to know for sure. They just want to make a quick decision. If your web visitors only glance at your website, how do you get your message across?

3. Put your most important information first

Writing for the web is completely different from writing an essay or a paper. An essay might go like this: First, explain what you’re going to discuss. Then, present an overview of the literature. Next, discuss; and finally draw your conclusion. The most important point you make is in the conclusion – at the end of your essay!

On web pages you have to do the opposite: your most important points always come first. Information that’s most important to your web visitors is often a simple statement of what you do. Once they understand what you do, they might want to know some important details. And then – maybe they’d like to know some background information.

4. Don’t try to be clever or creative

On the web it’s rare that a reader hangs on to every word you write. He doesn’t have time. He’s in a hurry because he could check out several other scent trails – websites – instead of wasting time trying to figure out what you do.

Clever phrasing requires people to think. And asking people to think, doesn’t work on the web because web visitors are hunting – they don’t have time to think. So keep your web copy as simple as possible.

Write as if you’re writing for a 12-year old because that makes your copy easy-to-follow. And be careful with jokes unless you’re absolutely sure your target audience will get them.

Must Read: 10 Secrets of High Converting Sales Page Copy

5. Use familiar words

Don’t try to sound too scientific, fancy or special, because your web visitor is looking for familiar words – carewords – because they’re the scent trail that tells him he’s in the right place.

6. Write for lazy people

Web visitor doesn’t want to make an effort to read your text. Make your copy easy to read, see simple guide below

  • Use short paragraphs – four sentences max
  • Use short sentences – twelve on average
  • Skip unnecessary words
  • Avoid jargon and gobbledygook
  • Avoid the passive tense
  • Avoid needless repetition
  • Address your web visitors directly—use the word you
  • Shorten your text

7. Expect people to arrive anywhere on your website

Your web pages is not read from start to finish just like the way people read book, you should expect people to arrive anywhere on your website, landing pages or sales pages.

  • If each web page can be an entry page what does that mean?
  • Each page should be easy to scan;
  • Each page should clarify to people where they are; and what your site is about;
  • Each page should have a call to action telling people where to go next – to read another blog post, sign up for your email newsletter, check out a detailed product description or testimonial, request a quote or add a product to a shopping cart.

Don’t rely on your navigation bar to tell people what to do next. Include a buy button or link to guide people to take the next step. On each page.

Recommended: Eight (8) Of The Best Free Video Editing Software You Need To Check Out

8. Make it easy for hunters to find you

Potential customers are hunting for information or products. How can you help them find you?

Lure potential customers to your website or sales pages by providing useful information. That’s how writing for SEO (Search Engine Optimization) basically works:

Answer the questions potential customers are asking;

  • Discuss one key topic for each page;
  • Include links to relevant pages on your own website or to other websites;
  • Use phrases and words your potential customers are looking for.

9. Make a visual impression

Your content should be very captivating, your content and web design should work together. You can’t write your words, you can’t compose your sentences, you can create your bullet points, without considering how your web page will look.

The visual appeal of your content impacts the readability of your text; and influences whether web visitors can quickly get what you’re about.

How to increase the visual appeal of your web copy:

  • Replace text by photographs or videos;
  • Consider different font sizes – think about people scanning large text first;
  • Emphasize quotes of customers (or experts) to add credibility;
  • Play around with highlights, bold text, CAPS, or italics;
  • Break a long headline into a headline with a sub headline;
  • Change paragraphs into bullet points.

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Content is King – How to Move away from Amateur Writer and Start Creating a Captivating Content

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